This forum, brought to you by the team''s at ClickZ, YouTube & Google, will explore the successes and failures companies, celebrities, and politicians have had in the social sphere online and will deliver actionable tactics and strategies so that you can prosper from them. This one-day event is taking place in conjunction with the Search Engine Strategies San Jose Conference & Expo. 9:00am-10:00am Conference Welcome & Opening KeynoteClay Shirky Keynote Speaker:Clay Shirky, Author, Here Comes Everybody Click to close Speaker Profile 10:00am-10:30am Grand Opening of the SES San Jose Expo Hall (open 10:00am-6:30pm) 10:30am-10:45am Marketing in a Social Media WorldWhat''s social media really about? What''s happening in the social space? Is everyone on Twitter? Is blogging a thing of the past? Industry leader Geoff Ramsey of eMarketer sets the stage for this day-long track on Social Media & Video. 10:45am-11:30am Going Social: Effective Advertising via Social Networks Having a profile and 500 friends isn''t enough. This panel will discuss latest trends and best practices for engaging consumers in social media environments. 11:30am-11:45am Session Interval 11:45am-12:45pm In the Now: Conversational & Real Time MarketingWith the advent of Twitter, micro-blogging, and mobile video, the publishing model has been turned on its head. How can marketers take advantage of these new tools? This panel will discuss topics ranging from social media''s role in the Iranian elections to Ashton Kutcher. 12:45pm-1:45pm Networking Lunch in the Expo Hall 1:45pm-2:45pm What Works: Online Video Advertising Made Easy With Google & YouTubeOnline video is the fastest growing medium in history. Are you using video in the most effective ways available? This session will introduce three platforms for incorporating sight, sound, and motion into your marketing, along with real-life case studies that drove results. Speaker:Erin Bouchier, Google 2:45pm-3:00pm Session Interval 3:00pm-4:00pm What Works: Best Practices / Case Studies for Online VideoDo social media and video really work? In a word, yes. Hear directly from three marketers who''ve used video to great success across platforms and glean insights and best practices for incorporating these new channels into your marketing efforts. Moderator:Dan Greene, Google TV Ads 4:00pm-4:30pm Afternoon Break in the Expo Hall 4:30pm-5:30pm A Social Visit: CMO Fireside Chat 5:30pm-6:30pm Networking Reception in the Expo Hall REGISTRATION: Phone: +1 800-955-2719 Email: registration@searchenginestrategies.com